FJA Shortlist 2022

Category: Outstanding Investigative Reporting

Authors: Kumar Sambhav, Nayantara Ranganathan, Shreegireesh Jalihal

Series of articles:

1. How a Reliance-funded firm boosts BJP’s campaigns on Facebook;
2. Inside Facebook and BJP’s world of ghost advertisers;
3. Facebook charged BJP less for India election ads than others;
4. What helps India’s BJP get lower Facebook rates? Divisive content

The original publication is available via the following links:

https://www.aljazeera.com/economy/2022/3/14/how-a-reliance-funded-company-boosts-bjps-campaigns-on-facebook

https://www.aljazeera.com/economy/2022/3/15/inside-facebook-and-bjps-world-of-ghost-advertisers
https://www.aljazeera.com/economy/2022/3/16/facebook-charged-bjp-lower-rates-for-india-polls-ads-than-others

https://www.aljazeera.com/economy/2022/3/17/facebook-algorithm-favours-polarising-politics-helps-bjp

Al Jazeera

March 14, 2022

How a Reliance-funded firm boosts BJP’s campaigns on Facebook

Legal loopholes and selective use of rules allowed a Reliance company to pump in millions to promote the BJP in elections. Read more

March 15, 2022

Inside Facebook and BJP’s world of ghost advertisers

Facebook allowed surrogate advertisers to secretly fund BJP’s election campaigns, boosting its reach on the platform. Read more

March 16, 2022

Facebook charged BJP less for India election ads than others

The cheaper rates allow the BJP, Facebook’s largest political client in India, to reach more voters for less money. Read more

March 17, 2022

What helps India’s BJP get lower Facebook rates? Divisive content

BJP’s large following, proxies & polarising content help it game Facebook’s algorithm to get cheap rates. Read more